Friday, April 17, 2020
Matilda Essays - Matilda, Matilda Wormwood, , Term Papers
Matilda The book that I have read is called Matilda. It's about a young girl named Matilda. She is very gifted, her parents don't really care about what she does. Matilda has special powers, she can move things with her eye. Mrs. Trenchbol is the principle of the school she attends. She tortures every kid. Nobody likes Mrs. Trenchbol. Matilda's teacher Miss. Honey loves Matilda. Miss. Honey told Matilda how Mrs. Trenchbol is her aunt, and took over her life. Miss. Honey's father died when she was a little girl. Her father left her everything he had own, but Mrs. Trenchbol scared her away. She told Miss. Honey never to return. Mrs. Trenchbol lives in Miss. Honey's house, while Miss. Honey lives in a cottage. Matilda felt very bad for her, she wanted to help Miss. Honey in some way. Matilda knew the only way she could make Mrs. Trenchbol leave, is by using her powers. Matilda crept in Mrs. Trenchbol's house with her power she made everything in her house move to different directions. Mrs. Trenchobol was very scared, she didn't know what to do. The next day, when Mrs. Trenchbol got to school. She went to Miss. Honey's call to teach them a lesson. Matilda started to use her powers again, she got a chalk to write ?Leave My daughter alone?! Mrs. Trenchbol just ran out of the classroom to her car and never came back. Miss. Honey was so happy. Matilda knew she did the right thing. Matilda's family was going to move out of town. Matilda didn't want to go. Miss. Honey wanted to adopt Matilda. Her parents were okay with it, her parents didn't really care what Matilda ever did, as long as she was happy. Miss. Honey adopted Matilda, and her parents had left town. Miss. Honey loved Matilda very much, they wanted to spend the rest of their lives together. Book Reports
Saturday, March 14, 2020
Spinner Pet Sitters
Spinner Pet Sitters The current report presents a balanced scorecard for Spinner Pet Sitters. Based on the balanced scorecard and the companyââ¬â¢s performance, the report also provides recommendations for Shelly to improve its performance in the coming years.Advertising We will write a custom coursework sample on Spinner Pet Sitters specifically for you for only $16.05 $11/page Learn More Balanced Scorecard for Spinner Pet Sitters A balanced scorecard is a strategic management tool, which is used to align a businessââ¬â¢ performance and activities with its mission, vision, and objectives. Based on the information provided in the case study, the following balanced scorecard is developed for Spinner Pet Sitters: Perspective Objectives Measures Organizational Goal Actual Performance Gap Financial Perspective Increase quarterly profits to $ 5,000 Increase return on capital employed (ROCE) to $ 4,000 Profit results for the quarter Return on capital employed (ROCE) for the quarter Profit for the quarter = $ 5,000 Return on capital employed (ROCE) for the quarter = $ 4,000 Profit for the quarter = $ 6,000 Return on capital employed (ROCE) for the quarter = $ 1,500 $1,000 $2,500 Customer Perspective Increase customer satisfaction to 95 percent Increase customer recommendation rate to 80 percent Customer satisfaction rate Customer recommendation rate Customer satisfaction rate = 95 percent Customer recommendation rate = 80 percent Customer satisfaction rate = 95 percent Customer recommendation rate = 100 percent 0% 20% Internal Processes To reduce duplication of activities in relation to different functions in the organization To reduce bottlenecks in the processes Percentage of completed activities which are duplicated in other functions Percentage of bottlenecks in an average run cycle Percentage of completed activities which are duplicated in other functions = 25 percent Percentage of bottleneck s in an average run cycle = 15 percent Percentage of completed activities which are duplicated in other functions = 20 percent Percentage of bottlenecks in an average run cycle = 15 percent -5% 0% People / Innovation / Growth Assets To reduce turnover of employees To increase job satisfaction among employees Employeesââ¬â¢ turnover rate Employeesââ¬â¢ job satisfaction rate Employeesââ¬â¢ turnover rate = 25 percent Employeesââ¬â¢ job satisfaction rate = 90 percent Employeesââ¬â¢ turnover rate = 0 percent Employeesââ¬â¢ job satisfaction rate = 50 percent -25% -40% Recommendations for Spinner Pet Sitters Keeping in view the planned and actual performance of Spinner Pet Sitters and the gaps identified in the balanced scorecard presented above, following recommendations have been put forward for Spinner Pet Sitters to improving its performance. The quarterly profits were reported to be above the targeted level, which is a positive sig n for the company. However, in order to maintain the continuous growth in profits, the company needs to achieve higher efficiency in its operations. On the other hand, the return on capital employed was considerably lower than expected. In the coming periods, this could be improved by investing additional capital resources for enhancing the operational efficiency of the business. As far as the customer satisfaction rate and customer recommendation rate are concerned, the actual results show that all expectations were met during the quarter. However, it is recommended that the business should keep its focus on delivering high quality and practicing effective customer care to ensure sustainability. The efficiency level in the companyââ¬â¢s processes should be improved in order to reduce the duplication of activities. Jobs should be enriched and job designs should be reconsidered to improve the overall job satisfaction level of employees. Reference List Balanced Scorecard Institute . (2013). Balanced Scorecard Basics. Retrieved from https://www.balancedscorecard.org/BSC-Basics/About-the-Balanced-Scorecard Kaplan, R. S., Norton, D. P. (1992). The balanced scorecard-Measures that drive performance. Harvard Business Review, 70(1), 71-79.
Wednesday, February 26, 2020
SLICK SALES Essay Example | Topics and Well Written Essays - 1000 words
SLICK SALES - Essay Example This paper will provide a theoretical analysis of three different centers that designed according to three different theories of justice. The first center that will be examined will be structured according to the Utilitarian theory of justice. Thus, this model fits the Utilitarian theory of justice in the following way: it provides opportunity to earn a lot to those who are able to benefit from it the most and it also advocated the necessity to take care of the staff in general. With this in mind, it is important to note that health insurance benefits will be provided for all employees since according to the Utilitarian concept, social welfare should be seen as a moral policy that should be implemented (Shaw, 2013). The Libertarian theory of justice advocated the notion that people should be held responsible for their success and failure, so the government or the company should not interfere into their affairs and only make sure that the conventional rules are not broken. According to the theory of Egalitarianism, every person should be treated equally and without any differences, regardless of oneââ¬â¢s talent and ability. In spite of the fact that at first this seems as a perfect model, the number of people who are not satisfied with it will be at least two thirds. Indeed, those employees who will generate the money will be paid as much as those who will generate nothing. Since the model of payment should be regarded as the characteristic feature of each, it may be logical to analyze it first. Thus, the model that will be used in this center combined Reduced Flat Rate and Small Commission. As one can easily seen from the very name of it, the financial funds will be distributed in the following manner: all employees will receive a certain moderate amount of money, but they will also be able to increase with the help of bonuses. It should not come as a surprise that the Libertarian center will be organized in a completely different way.
Monday, February 10, 2020
Thornton's Strategic Choices Essay Example | Topics and Well Written Essays - 4500 words - 1
Thornton's Strategic Choices - Essay Example At that time, he might have not realized that the foundation of his shop was actually the foundation of an international business, which would continue to grow in the coming decades, and his products would reach many countries. His two sons, Norman and Stanley, joined their father and started conduct many of functions, such as manufacturing, packaging, retailing and others, in-house. During the 1920s, the shop started attracting customers from distant areas and the benefits of constant product innovation became apparent to Thorntons (Allen, 2010, p. 85). During the 1970s, the company slowly started expanding into the neighbouring countries of Europe and Australia. By the year 1972, the exports to these countries accounted more than 0.3 million pounds. Impressed with the gains made through exports, the company decided to enter into US market with the long-term expansion plan of setting up 100 stores in the next decade (Mullins and Walker, 2009, p. 390). Although, the company would hav e to later close down the purchased shops and abandon these plans because of failures in the US market. By the late 1980s, Thorntons had established itself as a strong brand name in UK with 170 company owned shops and 100 franchised outlets. Thornton had become an important brand name of chocolate at High Street. Thornton had now become a public company, with impressive share performance (Thornton and Bishton, 2009, p. 258). Business Model and Operations Thorntons only has a 1 percent market share of the confectionary market and claims to be having a 6 percent share of the confectionary gift market according to the statistics from the year 2009. Nevertheless, the company is the biggest manufacturer and retailer of specialist chocolates in the UK market. The companyââ¬â¢s core product is boxed chocolates and it believes that its core competency lies in the manufacturing of these chocolates, with the help of quality ingredients and company owned recopies (Mullins and Walker, 2009, p. 390). The in house manufacturing method is largely labour intensive. The company relies on outside suppliers for packaging, basic liquid chocolate and solid chocolate bars (noncore business). In order to make up for sales during low seasons, the company would go on to sell ice creams and greeting cards as well but in selected outlets, mostly franchised. The company places special attention on the freshness of its product, in order to provide a unique customer experience (Thornton and Bishton, 2009, p. 258). As mentioned earlier, Thornton has been distributing its product to the customers in two different ways. First, the company owned stores, which were costly to acquire or obtain and to maintain in the long term as well. However, the company could ensure greater control over the business and in terms of interaction with
Thursday, January 30, 2020
Sample Speech To Persuade Essay Example for Free
Sample Speech To Persuade Essay I. Body The problem that we are facing is the deadly intersection of H Street an Laurel Avenue. This intersection is dangerous to us all because it has no stop light. According to a summary of Lompoc City Police reports filed within the last 14 months, there have been 19 collisions at the corner of H Street and Laurel Avenue. Of these, 19 collisions, 11 were attributed to the failure of East/West Laurel Avenue traffic to stop at H Street. The remaining 8 accidents were attributed to motorist traveling North and South on H Street, striking cars in the rear that had just turned on to H street from Laurel Avenue. An analysis of Lompoc traffic accidents was prepared by Mr. J. T. Brown of the California Department of Motor Vehicles Mishap Investigation Division, and published February 22nd,1996. In this analysis, the underlying cause of these specific 19 traffic accidents was listed as the lack of adequate traffic control at the intersection of H Street and Laurel Avenue. The analysis further went on to site the installation of a traffic signal as the recommended solution. I have copies of both the Summary of Lompoc City Police reports and Mr. Browns analysis If you would care to review them for yourself later. Well, now that weve examined the nature of the threat we are facing lets take a look at what has been done so far t defend against this threat. II. Debate by city officials and increased patrols by law enforcement have not solved the problem. The Lompoc City Council has debated installing a traffic signal. During the last two City Council meetings held in January and February of this year, the council acknowledged the need for a traffic signal but concluded that the cost of $127,000.00 would take away from funds needed for other city projects. Police increased patrol of this dangerous area from October to December of 1996. 6 of the 19 accidents occurred during this three month period. Police can not be permanently assigned to observe one intersection. Manning just wont permit that. According to Patrolman Danny Glover, a Lompoc City Policeman who was involved in the additional patrol of the H Street and Laurel Avenue intersection area (and I quote) While Police were present and visible, people were normally more careful, but when no police were present it was business as usual. So weve taken a look at what has been done so far, now lets look at what we can do to further protect ourselves. III. In order to protect ourselves and those we love, we can drive defensively, but most importantly, we must demand a traffic light be installed without further delay. Driving defensively is always a good idea. Just being aware of a dangerous situation will naturally make us more alert. The more attentive we are anywhere, but particularly at this dangerous intersection, the more apt we are to avoid an accident. but driving defensively is just not enough. We must have that traffic signal and we must have it NOW!!! When we get this traffic signal installed we will all be safer. Tragedies will be prevented. The city council must hear our voices. Remember, 27 people have already been seriously injured and 4 have died at this intersection. $127,000.00 may be a lot of money but can we afford not to spend it on a traffic signal for the intersection of Laurel Avenue and H Street? How long will it be before you and I are one of those accident victims? How often do you use this Intersection? Will you use this intersection tonight when you leave class? We cant wait any longer !!!!! If we do not act now and demand the installation of this traffic signal then we will be contributing to the injuries and deaths and pain to surviving families because of our lack of action. We must act now!! The next City Council meeting will be held April 12th, next Thursday at 7:00 p.m.. The agenda includes comments and a call to vote on this traffic signal issue. The more of us who attend that council meeting and support immediate installation of a traffic signal, the better the chance we will have of getting it. Ladies and Gentlemen, attend that meeting with me and with me, demand this traffic signal be installed immediately!!! Conclusion 1. Summary: Well, tonight we took a look at the nature of a serious problem we are all facing. The Intersection of Laurel Avenue and H Street is a disaster waiting to happen to you and me and those we love. Remember the two separate documents which point to the lack of a traffic signal at this dangerous intersection as a prime contributing factor in the accidents which occurred there. Remember the 27 injured and 4 who were killed there, not one block from where we are right now. Then we discussed what has been done so far by both city officials and law enforcement to deal with this problem. We saw that the City Council has been debating installing a traffic signal. We saw that the Police Department tried increased patrol of the area. But remember the words of Patrolman Glover, when he said that as soon as police were not immediately present it was business as usual. And finally, We looked at what we can do to further protect ourselves from the threat posed by the serious problem of no traffic signal at the corner of H Street and Laurel Avenue. Remember, driving defensively is always a good idea. But most importantly, we saw that the immediate installation of a traffic signal is our best defense against this threat and we need to let our City Council know that we cant wait any longer. 2. Purpose Statement: So, ladies and gentlemen, now you have the information that can literally save your life. And so the time for action is here. I urge you to go to the City Council meeting with me next Thursday at 7:00 p.m. and demand a traffic signal be installed at the intersection of Laurel Avenue and H Street immediately!!! 3. Closure: If you need a ride to the meeting or if you have any questions, see me after class. Ill be happy to talk with you.
Wednesday, January 22, 2020
Kurt Vonnegut Essay -- Essays Papers
Kurt Vonnegut Kurt Vonnegut, Jr. is a contemporary American author whose works have been described by Richard Giannone as "comic masks covering the tragic farce that is our contemporary life" (Draper, 3784). Vonnegut's life has had a number of significant influences on his works. Influences from his personal philosophy, his life and experiences, and his family are evident elements in his works. Among his "comic masks" are three novels: Cat's Cradle, The Sirens of Titan, and God Bless You, Mr. Rosewater. Throughout these novels, elements such as attitude, detail, narrative technique, setting, and theme can be viewed with more understanding when related to certain aspects of his life. These correlations are best examined in terms of each influence. One of the most significant influences from Vonnegut's life on his personal philosophy has been his participation in World War II. During the war, Vonnegut served in the American army in Europe and was captured by German soldiers. As a prisoner of war, he witnessed the Allied bombing of the city of Dresden, in which more than 135,000 people died due to the resulting fires (Draper, 3785). This experience had a profound impact on Vonnegut. From it, he developed his existential personal philosophy and his ideas about the evils of technology. He states, "I am the enemy of all technological progress that threatens mankind" (Nuwer, 39). The influence of Dresden shows up in each of the novels. In Cat's Cradle, one element of his experience at Dresden that Vonnegut portrays is his fear of technology. Initially, the intention of the story is for the narrator to write about what the scientists who invented the atomic bomb were doing the day it was dropped on Hiroshima. To this effect, one of the scientists in the story said, "Science has now known sin," to which another replied, "What is sin?" (Vonnegut, Cradle, 21). The focus on technology quickly changes to a material called ice-nine, which has the ability to freeze water at room temperature. This technological breakthrough, by a scientist who worked on developing the atomic bomb, has the ability to destroy the world by freezing all its water. Even though the people with ice-nine are very careful all through the plot, they lose control of it in the end and the world becomes frozen. With ice-nine, Vonnegut thematically demonstrates how relatively simple technolog... ...84). Bibliography: Draper, James P., editor. "Kurt Vonnegut, Jr." World Literature Criticism: 1500 to the Present. 1992 ed. "Existentialism." Microsoft Bookshelf '94. (CDROM) N.p.: Microsoft Corporation, 1994. "Kurt Vonnegut, Jr." Concise Dictionary of American Literary Biography: Broadening Views, 1968-1988. 1989 ed. Mantell, Harold, producer. Kurt Vonnegut: A Self Portrait. Films for the Humanities, Inc. 1975. Nuwer, Hank. "Kurt Vonnegut Close Up." The Saturday Evening Post. May/June 1986. pp. 3839. Reed, Peter J. Writers for the 70's: Kurt Vonnegut, Jr. U.S.A. Warner Books, Inc. 1972. Streitfeld, David. "Vonnegut, Existentially Speaking." Washington Post (DC) 29 August 1991. Newsbank, People, 1991, fiche 36, grid C13. Vonnegut, Kurt, Jr. Cat's Cradle. New York. Dell Publishing Co., Inc. 1963. "Vonnegut, Kurt, Jr." Discovering Authors. (CDROM) N.p.: Gale Research, Inc., 1993. Vonnegut, Kurt, Jr. God Bless You, Mr. Rosewater. New York. Dell Publishing Co., Inc. 1965. Vonnegut, Kurt, Jr. The Sirens of Titan. New York. Dell Publishing Co., Inc. 1959. Wakeman, John, editor. "Vonnegut, Kurt (Jr.)." World Authors 1950-1970. 1975 ed.
Tuesday, January 14, 2020
7-Eleven Company Essay
The Opportunities: Like many others companies, 7-Eleven also has lot of opportunities. The opportunity in this company is fresh food provided. Every morning, fresh meal will be available at 7-Eleven store for people to take away and get a quick breakfast. (Paradise, 2014) Next, the appearance of freebies and discounts is also opportunity in this company. Discounts are gives depends on what its business partners offer. Sometimes when it comes to certain seasons, 7-Eleven will has it own attraction as it is giving out freebies to customer when they purchase certain amount. It is because the new trend is increasing among the customers that they like freebies and discounts. Even it is not what they need it or whether they want to use these freebies after, they still want to have it. (Paradise, 2014) Besides, the opportunity in this company is not many convenient stores open 24 hours a day and 7 days a week. Therefore, 7-Eleven is one of the store that people can stop by in the middle of the night only to g et whatever they need. (Paradise, 2014) COMPETITOR ANALYSIS: 99 Speedmart 7-Eleven KK Mart Number of outlets nationwide450 Outlets nationwide1,497 Outlets nationwide62 Outlets nationwide Operating hours10 a.m. ââ¬â 10 p.m.24 Hours 24 Hours à Products availableGroceries & freshmartGroceries, fresh foods, ATM and photocopying services.Groceries, fresh foods, ATM and photocopying services. Benefits to customerTrolley providedPoints by business partnersNone Freebies and DiscountNoneFreebies based on seasons & Discount depends on business partnersNone 99 Speedmart is a rapid growing convenient store chain which was founded in 1987 by Mr. Lee Thiam Wah who is the director of the company itself. More than 450 outlets nationwide, 99 Speedmart keep expanding the business andà also struggling to be top in the market. 99 Speedmart also provides same product like 7-Eleven only without services like ATM machine and also bills payment. 99 Speedmart provides trolley services for its customers. (99 Speedmart, 2014) While another competitor is KK Mart which is under KK Group founded in year 2001, comes with the desire of becoming a household name throughout Malaysia and beyond the shores. Founded by Datoââ¬â¢ Dr Chai Kee Kan also known as KK Chai, KK Mart has over 62 outlets nationwide and keeps expanding. KK Mart also operates 24 hours everyday which make it a good competitor to 7-Eleven. (KK Group, 2014) From the table above, we can compare how good is each of the convenient store. 7-Eleven is considered as the best and stronger convenient store company in the market. 7-Eleven has the most outlets nationwide which makes it is the easiest to find by customers anywhere they are. Besides 7-Eleven operates 24 hours which in case of emergency it can be very useful to customers. Futhermore, 7-Eleven sells products and even services which make it has lot of variety to customers. Even when customers purchase products at 7-Eleven, they can get points when they are the member of 7-Elevenââ¬â¢s business partners. Lastly, 7-Eleven do provides discounts and freebies based on offerings and seasons. MARKETING MIX: â⬠¢Marketing mix means focus on the product, pricing, placement, promotion, people, process and physical evidence. â⬠¢Marketing strategies consist customer orientation, input, and accessibility in the struggle to the be the leader of the market. â⬠¢After the business manage to find the key factor, analyzed the market, target segment and understanding the demands, every business or every company needs to come up with formula to accelerate the growth and progress of the company. â⬠¢For which 7-Eleven uses 7Pââ¬â¢s of marketing mix such as: ââ¬â Product ââ¬â Price ââ¬â Place ââ¬â Promotion ââ¬â People ââ¬â Process ââ¬â Physical Evidence Product Strategies: Every day, products available only at 7-Elevenà ® bring millions of loyal customers through franchiseesââ¬â¢ doors. A leader in bringing fresh items into the convenience space, 7-Eleven delivers fresh sandwiches, salads, fruits and pastries daily. 7-Eleven also has a full line of 7-Selectà ® private label products, which offer customers food items they love at low everyday prices. And of course, no one can forget about 7-Elevenââ¬â¢s legendary, iconic products, like the Slurpeeà ® drink, Big Gulpà ® drink and famous coffee. When buying products, 7-Eleven aims to be the first to have great new items, get the best products in the category, be the only retailer to carry certain products 7-Eleven has new item introductions weekly, and continuously reinvests in product development. Vast Buying Power, Great Margins 7-Eleven buys for more than 6,700 stores in the U.S. alone. This buying power helps 7-Eleven negotiate favorable pricing and terms that let franchisees offer products to customers at great prices while retaining maximum profit margins. ( franchise.7-eleven.com,2014) Pricing Strategies: Convenient stores compete with each other in coffee price, fountain drinks price, and other private-owned products price. Prices for items that the stores buy from vendors are not significantly different. Due to it is the top company, 7-eleven prices its private label products relatively high compare to other convenient stores. In addition, the company has the potential to set high price for the items that other convenient stores do not carry. (klse.i3investor.2014) Placement Strategies: 7-Eleven pioneered the convenience store in 1927 at Southland Ice Company in Dallas, Texas. In 1954, the company opened a store outside of the state of Texas. 7-Eleven then expanded internationally when it opened stores in Mexico in 1971. In the same year, the company targeted England and Scotland as its first entry in European market. Three years later, 7-Eleven opened the first store in Japan. Then after years of growing its stores internationally, 7-Eleven international open its 25,000th store in 2006. In 2009, 7-Eleven has more than 35,000 stores in at least 18 countries worldwide, with its largest market in Japan, the United States, Canada, Philippines, Hong Kong, Taiwan, and Thailand (businesstoday, 2014) Promotion Strategy: Recently, 7-Eleven started to add a bonus for everyone entering the 7-Eleven Day instant win game on the Slurpee website. After entering the instant win game, they will receive a code and website link to urchase $7.11 lawn tickets for concerts at select Live Nation venues across the country. In addition, 7-Eleven made collectible slurpee cups and slurpee straws featuring Domo & quot the fuzzy brown creature with a trademark enigmatic open-mouth expression that is taking 7-Eleven store by storm this fall & quot. 7-elevent also Domo-nized its food and beverages, such as the Big Bite and hot dog. Energy drink. CEO Rich Collins of Big Tent Entertainment, the marketing and licensing company for Domo, cmmented & quot because Domo has such a hugely devoted, cult-like following among kids, teens and young adults, we believe heââ¬â¢s a perfect match for 7-Eleven and its iconic Slurpee brand & quot (afrbiz.2014). People Strategy: People are an essential ingredient in service provision; recruiting and training the right staff is required to create a competitive advantage. Customers make judgments about service provision and delivery based on the people representing your organisation. This is because people are one of the few elements of the service that customers can see and interact with. The praise received by the volunteers (games makers) for the London 2012à Olympics and Paralympics demonstrates the powerful effect people can create during service delivery. Staff require appropriate interpersonal skills, aptititude, and service knowledge in order to deliver a quality service. In the UK many organisations apply for the ââ¬Å"Investors in Peopleâ⬠Accreditation to demonstrate that they train their staff to prescribed standards and best practices. http://www.learnmarketing.net/servicemarketingmix.htm Process Strategy: Because of the 7-Eleven franchise cost, many small business owners need to look for help with funding. Many companies donââ¬â¢t offer financing. Instead, they may recommend a company already familiar with its business practices to help you gain the financing you need to initiate your franchise application. This company does offer new franchise owners financing up to 65 percent. This financing covers only the initial franchise fee. As you complete your independent research, youââ¬â¢ll be able to determine if the 7-Eleven franchise cost is worth the risk. Meet with your personal financial adviser to see if youââ¬â¢re financially able to make this large of an investment. Once you start the application process, it doesnââ¬â¢t take long before your store will be up and running. In fact, the company says it can take less than 120 days to move through the nine-step application process. (business.answer.2014) Physical Evidence Strategy: Physical evidence is about where the service is being delivered from. It is particularly relevant to retailers operating out of shops. This element of the marketing mix will distinguish a company from its competitors. Physical evidence can be used to charge a premium price for a service and establish a positive experience. For example all hotels provide a bed to sleep on but one of the things affecting the price charged, is the condition of the room (physical evidence) holding the bed. Customers will make judgments about the organisation based on the physical evidence. For example if you walk into a restaurant you expect a clean and friendly environment, if the restaurant is smelly or dirty, customers are likely to walk out. This is before they have even received the service. http://www.learnmarketing.net/servicemarketingmix.htm CONCLUSION: Marketing strategies applied by 7-Eleven clearly gives the all the information that is necessary for the growth and development of a business The strategies that are implemented by 7-Eleven consist many basic essentials features like innovative ideas, market research, customers views, forecasting consumers demand, organizing and planning. In this modern world, the demand for goods such as groceries are increasing at an alarming rate because it is a daily needs products that customers will always buy and buy everyday. Most of the companies carry different types of marketing strategies in order to serve their customers in a more efficient and better ways than their competitors as they want their business to be stable in the market and can survive for such a long term. Reference Available at: http://www.7eleven.com.my/html/default.aspx?ID=2&PID=12 [Accessed 17 September2014]. Available at: http://www.99speedmart.com.my/history.htm [Accessed 17 September 2014]. Available at: http://kkgroup.my/KKGroup/ [Accessed 18 September 2014]. Available at: http://www.managementparadise.com/forums/principles-management-p-o-m/208076-swot-analysis-7-eleven.html [Accessed 20 September 2014]. Available at: http://franchise.7-eleven.com/franchise/product-strategy [Accessed 21September 2014] Available at: http://klse.i3investor.com/blogs/ipo/52090.jsp [Accessed 22 September 2014] Available at: http://businesstoday.intoday.in/story/london-business-school-case-study-on-7-eleven/1/194769.html [Accessed 22 September 2014] Available at: http://www.afrbiz.com.au/case-studies/7-eleven-revitalising-the-slurpee-brand/Page-6.html [Accessed 22 September 2014] Available at: http://business.answers.com/franchise/exploring-the-7-eleven-franchise-process [Accessed 22 September 2014]
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