SLICK SALES Essay Example | Topics and Well Written Essays - 1000 words

SLICK SALES - Essay Example This paper will provide a theoretical analysis of three different centers that designed according to three different theories of justice. The first center that will be examined will be structured according to the Utilitarian theory of justice. Thus, this model fits the Utilitarian theory of justice in the following way: it provides opportunity to earn a lot to those who are able to benefit from it the most and it also advocated the necessity to take care of the staff in general. With this in mind, it is important to note that health insurance benefits will be provided for all employees since according to the Utilitarian concept, social welfare should be seen as a moral policy that should be implemented (Shaw, 2013). The Libertarian theory of justice advocated the notion that people should be held responsible for their success and failure, so the government or the company should not interfere into their affairs and only make sure that the conventional rules are not broken. According to the theory of Egalitarianism, every person should be treated equally and without any differences, regardless of one’s talent and ability. In spite of the fact that at first this seems as a perfect model, the number of people who are not satisfied with it will be at least two thirds. Indeed, those employees who will generate the money will be paid as much as those who will generate nothing. Since the model of payment should be regarded as the characteristic feature of each, it may be logical to analyze it first. Thus, the model that will be used in this center combined Reduced Flat Rate and Small Commission. As one can easily seen from the very name of it, the financial funds will be distributed in the following manner: all employees will receive a certain moderate amount of money, but they will also be able to increase with the help of bonuses. It should not come as a surprise that the Libertarian center will be organized in a completely different way.

Thornton's Strategic Choices Essay Example | Topics and Well Written Essays - 4500 words - 1

Thornton's Strategic Choices - Essay Example At that time, he might have not realized that the foundation of his shop was actually the foundation of an international business, which would continue to grow in the coming decades, and his products would reach many countries. His two sons, Norman and Stanley, joined their father and started conduct many of functions, such as manufacturing, packaging, retailing and others, in-house. During the 1920s, the shop started attracting customers from distant areas and the benefits of constant product innovation became apparent to Thorntons (Allen, 2010, p. 85). During the 1970s, the company slowly started expanding into the neighbouring countries of Europe and Australia. By the year 1972, the exports to these countries accounted more than 0.3 million pounds. Impressed with the gains made through exports, the company decided to enter into US market with the long-term expansion plan of setting up 100 stores in the next decade (Mullins and Walker, 2009, p. 390). Although, the company would hav e to later close down the purchased shops and abandon these plans because of failures in the US market. By the late 1980s, Thorntons had established itself as a strong brand name in UK with 170 company owned shops and 100 franchised outlets. Thornton had become an important brand name of chocolate at High Street. Thornton had now become a public company, with impressive share performance (Thornton and Bishton, 2009, p. 258). Business Model and Operations Thorntons only has a 1 percent market share of the confectionary market and claims to be having a 6 percent share of the confectionary gift market according to the statistics from the year 2009. Nevertheless, the company is the biggest manufacturer and retailer of specialist chocolates in the UK market. The company’s core product is boxed chocolates and it believes that its core competency lies in the manufacturing of these chocolates, with the help of quality ingredients and company owned recopies (Mullins and Walker, 2009, p. 390). The in house manufacturing method is largely labour intensive. The company relies on outside suppliers for packaging, basic liquid chocolate and solid chocolate bars (noncore business). In order to make up for sales during low seasons, the company would go on to sell ice creams and greeting cards as well but in selected outlets, mostly franchised. The company places special attention on the freshness of its product, in order to provide a unique customer experience (Thornton and Bishton, 2009, p. 258). As mentioned earlier, Thornton has been distributing its product to the customers in two different ways. First, the company owned stores, which were costly to acquire or obtain and to maintain in the long term as well. However, the company could ensure greater control over the business and in terms of interaction with